You built it. Nobody knows.
Your infra is bloated. Your website looks like a template. And zero people are talking about your product. Let's fix all three. Starting with one conversation.
$512.99
African builders pay ₦110,000
Payment validates your session
The problem
Three things killing African startups before they start
1. Your infra bill is bigger than your revenue
Somewhere along the way, maybe from a tutorial, maybe from a senior dev who worked at a FAANG company, you ended up on AWS with Kubernetes. Or maybe it's a cocktail of managed services that each charge $20-50/month and add up fast.
You're paying hundreds of dollars a month. You haven't made your first dollar yet. Or maybe you have, but your infra bill eats most of it.
2. Nobody knows your product exists
You spent 6 months building. You shipped. You posted once on X. You got 3 likes. Two from your friends, one from your alt account. Now you're back to building features, hoping the next one will magically bring users.
You don't have a distribution strategy. You have a hope strategy. And hope doesn't compound.
3. Your website looks like a free template
Your product might be solid. But your landing page looks like it was built at 2am with no sleep and no design sense. Mismatched fonts. Random spacing. Colors that fight each other. Copy that says everything and nothing at the same time. Even a Tailwind UI template would be an upgrade. And that's saying something.
People judge your product in 3 seconds. If your website looks like you don't care, they assume your product doesn't either. First impressions are permanent. Yours is costing you users.
Sound familiar? All three?
The signal
180K people agreed
This isn't a hot take. It's what builders on the ground already know.
African startups should stop defaulting to AWS and Kubernetes.
Get a VPS on Hetzner, deploy with Coolify, and start experimenting until you start making money.
Oh, and when you do start making money, still stay there!
The shift
Lean infra. Real distribution. A site that converts.
Most startups don't need AWS, Kubernetes, microservices, Vercel, Neon, Supabase, PlanetScale, or any serverless database that charges you per query. You need a VPS, a self-hosted database, a deployment tool, and the discipline to keep things simple. I've helped builders cut infra costs by 60-80%.
But cutting costs means nothing if nobody knows you exist. I'll map out the distribution channels that actually work for your product. Who your audience is, where they are, and how to reach them without burning cash on ads that go nowhere.
And I'll tell you the truth about your website. If your landing page doesn't convert, everything upstream is wasted effort. We'll fix the copy, the layout, and the first impression so when people do find you, they stay.
60-80%
typical infra cost reduction
3 areas
infra · distribution · design
1 week
to execute the plan
The session
Here's what happens
- 1
You book a slot
Pick a time. You'll get an invoice. Pay via bank transfer in Naira or Wise for dollar payments. No cards, no Stripe, no friction.
- 2
We go deep on everything
30-45 minutes. Your infrastructure, what's costing you without adding value. Your distribution, why nobody's finding you and what channels will actually work. Your website, what's broken and what's turning people away.
- 3
You get a clear plan
What to cut, what to keep, what to migrate. Where to post, who to reach, how to get your first 100 users. What to fix on your site so it actually converts. Specific steps you can execute this week.
- 4
Execute or engage
Run with the plan yourself, or hire me to implement it. Either way, your session fee credits toward any future work.
Stop overpaying. Start shipping lean.
Lean infrastructure. Real distribution. A website that doesn't embarrass your product. One session covers all three.
$512.99
African builders pay ₦110,000
Session fee credits toward implementation if you decide to move forward.